SKIP: What it is and why it works

May 19, 2010

The Ministry of Social Development have recently published this attractive and readable report called SKIP: What it is and why it works based on research into the SKIP (Strategies with Kids: Information for Parents) initiative.

The report is a valuable source of information about community based delivery of positive parenting messages utilising a variety of approaches with an emphasis on relationships, innovation, universality and community development. It identifies factors contributing to the effectiveness of the SKIP approach as well as the impact it has on children, parents and caregivers, communities and organisations.

In 2001 Cabinet agreed that there was a need of public education about alternatives to the use of physical discipline with children. Originally a public education campaign was envisaged but the strategy was revised and SKIP was born in 2003. It had three components:

  • The development of national parenting resources
  • Partnerships with national organisations delivering positive parenting messages
  • A contestable Local Initiative Fund (LIF) that supported local community projects.

SKIP has been a very successful initiative and the LIF has enabled the development of many creative, innovative and locally inspired success stories.

Read more about SKIP at www.skip.org.nz, or download the report (PDF).

Plunket Barnardos Save the Children Unicef Jigsaw Ririki Parents CentrePaediatric Society Womens Refuge Epoch

Popular Subjects on this site

Legal compliance

If you are going to use or distribute material from our campaign in any way, eg remixed or mashed up, please ensure that your actions are compliant with the relevant legislation, as the Yes Vote Coalition cannot take responsibility for actions beyond our control or knowledge.

The bottom line is that we want to play by the rules. We appreciate your support, but please act ethically, thoughtfully, and within the law.

Please see our Legal Disclaimer for more information.